Why You Should Learn in Digital Marketing 2022?
Scope in Digital Marketing
Career in Digital Marketing
Opportunities in Digital Marketing
Who should learn Digital Marketing
Salary of Digital Marketing Expert
Why Should learn Digital Marketing
Now and day most of the people don’t have any idea about digital marketing… Well, digital marketing is all about promoting your products/services on digital platforms like google, facebook, instagram, youtube, twitter, linkedin, bing, pinterest, yahoo, tiktok and many more.
With digital marketing, you get to learn number of ways to increase visitors on your website, mobile app, youtube or other social media platforms.
If you’re dreaming of becoming a youtuber or a blogger or an influencer then this dream can’t be achieved without learning digital marketing skills.
Social Media Marketing has become one of the most powerful marketing tools available. In this course, you’ll learn more about the differences between commonly used social media platforms and the importance of planning. Plus, you’ll become familiar with managing your social media presence, building community, leveraging organic and paid, creating effective content for multiple platforms, and generating campaigns.
Since now you have a little idea about why digital marketing is the most talked about topic these days and what exactly a digital marketer’s job has to be.
Start your own blog
One of the best ways to get in-depth knowledge about digital marketing is by starting your own blog and learning from your own experience. When you start your blog, you’ll learn things like SEO, social media marketing, WordPress, and many other digital marketing aspects.I personally learned digital marketing by starting my own blog.
When you start your own blog, you’ll get hands-on experience in various aspects of digital marketing. Initially, things will be difficult, but as you put in your efforts and hard work, you’ll enjoy the process.
Apart from this, a blog can also help you earn money online, live a boss-free life, work from anywhere, and travel the world while making money.
1. Easy To Start A Career
I have heard a lot of people talking about having a technical knowledge like coding skills is required to become a digital marketer. Well, that’s not true.
Anybody coming from any background, be it housewives, students, or any persons with or without having any skill, can become experts in digital marketing.
You don’t need any sort of degree as well to make yourself known as a digital marketer.
If you think you will enjoy the puzzle of websites and things then a digital marketing career is for you.
2. Large Numbers of Jobs
In fiscal year 2019, the total digital advertising expenditure across India amounted to over 160 billion Indian rupees. This was estimated to go up to almost 540 billion rupees by fiscal year 2024, marking a 28 percent growth rate in digital ad spends (Source: Statista.com)
If we talk about digital marketing careers in India, the opportunities are going to be limitless in the coming months.
The Indian digital media segment is set for a commotion with growth expected to reach INR 24,920 crores by 2021; with digital ad spend expected to grow at 23-28%.
We shouldn’t forget that India has a large and growing millennial population – young, tech-savvy consumers with rising earning potential and disposable income. And today with the government pitching in with the Digital India Movement, infrastructure has been developed that even villages have access to the internet.
According to an ET report, job opportunities in digital marketing are expected to reach approximately 1,50,000 by the end of 2020.
3. A Wide Variety of Jobs
Hiring trends shows there are a variety of jobs opportunities from Content marketing to Search Engine Marketing, Social Media, Paid Marketing Email Marketing and the list goes on (Source: Various news websites). Here comes one of the best benefits of the digital marketing sector – that you have a plethora of career options when it comes to choosing a job or starting on your own.With the digital marketing skill set, you get options to explore your interest in SEO, social media marketing, SEM, PPC, content marketing, email marketing, video marketing and much more. And not only in terms of jobs but also, you can make a handsome earning as a freelancer digital marketer.
4. Salary Potential
According to payscale.com, the average Digital Marketing Manager salary in India is INR 6,03,220. Skills in Search Engine Optimization, Social Media Marketing, Online Marketing, Search Engine Marketing and Google Analytics are correlated to pay that is above average.
Why you should learn Digital Marketing
Start your Own Business:
Digital Marketer brings in a good amount of knowledge in various online tools and platforms. This makes them capable enough to start their own business through online. They can start websites, create the products and can sell them to the target audience. They can work as a DM consultant and can even provide freelancing services.
DM professionals are highly in demand mainly because of two reasons one is digital marketing is still evolving and there are very few DM professionals and secondly it is required for all the industry verticals. This means companies across globes are very much eager to hire DM professionals. Hence, it is clear that learning DM will only make you more employable.
Even the interns in digital marketing can make up to Rupees 15000 per months whereas the one who has experience of 2-5yrs can easily make a salary ranging in between 3,00,000 to 10,00,000 p.a. however the salary depends on ample of factors like experience, qualification, residing city etc… From this you can understand that only sky is the limit for those who have in-depth knowledge and experience.
Who can learn Digital Marketing:
Anyone who wants to choose digital marketing as a career can belong from any stream i.e. whether you are a B. Tech. MBA, BBA, B. Com., BSc etc it really doesn’t matter. Hence, irrespective of the qualification background digital marketing is open for all.
Now-a-days digital marketing has become the heart of any business. Hence, lots of opportunities are available and will be created in future. Also it has been observed that the digital economy is growing at a faster rate than the offline economy. The main reason is even companies know the benefits they get from digital platforms i.e. audience coverage is huge, it is economical in cost, greater profits. Therefore, all these factors will only create more job opportunities for digital marketers.